When client-management and note taking startup Noted approached us to help develop their brand identity we jumped at the opportunity. Their vision to shake up the sector, do things smarter, be more effective and have a positive impact resonated with us.
The creative expression of Noted’s brand stemmed from a key feature of their application that was still very much in development. The better notes a medical professional has on a patient the better they can help them. From this concept we started crafting a word mark that contains, at its core, this idea of ‘more/better’ in the shape of a plus.
As Noted have grown so too have their communication requirements. What started as a simple one-page website has grown into a multi-region, fully responsive, CMS driven digital experience. We worked closely with their team to ensure the content structure for their many different audiences is clear, their copy on-point and the site has the capacity to expand as their product does.
Since their beginning Noted has worked hard improving the usability of their product by reducing interface complexity and increasing product efficiency. The same approach has led us to create a growing icon library for the product’s growing list of features and benefits.