Six Barrel Soda

Creating flavour you can see

The Brief

Six Barrel Soda grew from a local café-kitchen supplying Wellington restaurants and bars in to boutique stores and supermarkets around the world. A new packaging solution was required to take them forwards in the competitive world of retail.

Summary

Branding
Packaging

The approach

Six Barrel Soda’s original packaging with its hand-stamped flavours allowed them to mix up small batches and one-offs and get them in front of customers quickly. Demand for their soda syrups grew rapidly and hand-stamping labels in volume became too inefficient. With a strong focus on shelf presence, we worked with them on a new packaging solution them to take them forwards, while remaining true to their roots.

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We set ourselves the challenge of creating a colourful label system that described the flavours in a playful way. Some of these flavours were easy to describe (like lemon or cucumber), others not so (we’re looking at you sarsaparilla…). To this we refined the fruit illustrations from the original labels and added a tamper proof neck label for peace of mind to create product range that has both shelf and street appeal.

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In addition to their core product range we have also worked with their team to design a line of limited edition, seasonal and experimental labels as well as labels for collaborations between them and other organisations both in New Zealand and overseas.

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