The Skin Gym have been providing the people of Hong Kong with premium beauty treatments for about a decade. Our job was to rebrand this company to better reflect the level of service and commitment to their customers that sets them apart.
Initial explorations in our research phase were wide and varied. We dusted off our biology text books and dove into the epidermis, explored global principles of beauty and health before crafting a clear logomark reflecting a fashionable and sleek aesthetic with a clinical flavour.
Not only would the website need to showcase their bold new brand it also needed to clearly show the many treatments and services they offered. A careful curated collection of images suspended in space formed the background of the website with use of clear space around them. Micro-interactions and layered content add the necessary details and help their clients quickly find the treatments they are looking for.