Usain Bolt

Badging the official Usain Bolt slots game

The Brief

Everyone knows who Usain Bolt is – so it was a real pleasure to work with our friends at Ganapati Gaming, developing a logo for one of their new online games which was soon to be released.

Summary

Branding

The approach

The prototype game we were shown had everything we needed to hit the ground running: Usain racing a fighter jet, a bullet train and a race car. This game has energy, excitement and the charismatic personality of Usain himself. We crafted a game logo with the same ingredients but have to admit the creative did take us over 9.58 seconds…

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